Ollie the Owl became the mascot for this pneumonia vaccination initiative for older adults. A friendly message in a whimsical illustration style combined to make this patient-friendly campaign a real hit.
Campaign components include: welcome kit, introduction letter, tent cards housing vaccination cards/holders, office posters, office reminder cards, buttons
Campaign poster hung in offices and pharmacies
Campaign buttons
Tent cards housing vaccination card/holder
Storyboard frames for the team orientation video