I am an idea generator! And this section features concepts I created for pitches, launches, campaign evolutions and refreshes. It’s one of my favorite areas of product promotion.
We wanted to think beyond the usual imagery to convey the idea of adapting to tumor evasion in a way not seen before.
Addressing head and neck cancer with an approach that embodies the emotional / physical implications, giving voice to patients who have literally been silent about their disease, and giving them the attention and dignity they deserve.