Saphnelo Launch Journal Ad
Saphnelo Launch iCVA sample pages
Saphnelo Print Detail Aid sample spreads
Early designs
Animated samples of data visualization
For this lupus product, we highlighted the commonality between patients by focusing on IFN-1, the central mediator of their disease. We wanted a campaign with attitude and a bit of grit to show the distinct personality of the patients behind this heterogenous disease.
Saphnelo Launch Journal Ad
Saphnelo Launch iCVA sample pages
Saphnelo Print Detail Aid sample spreads
Early designs
Animated samples of data visualization