Saphnelo Launch Journal Ad
Saphnelo Launch iCVA sample pages
Saphnelo Print Detail Aid sample spreads
Early designs
Coming Soon and Now Approved Ads
Animated samples of data visualization
I was the creative lead on this product launch to battle SLE (systemic lupus) consisting of both unbranded and branded content. Though the campaign was physician-focused, the concept centered on the diversity of patients with this one common gene causing their disease.
We highlighted the commonality between patients by focusing on IFN-1, the central mediator of their disease. We wanted a campaign with attitude and a bit of grit to show the distinct personality of the patients behind this heterogenous disease.
Saphnelo Launch Journal Ad
Saphnelo Launch iCVA sample pages
Saphnelo Print Detail Aid sample spreads
Early designs
Coming Soon and Now Approved Ads
Animated samples of data visualization